About...

Lucky Man Planning is a brand and advertising commentary site published by me, Justin Holloway.

By means of introduction, I've worked in communications for over 30 years, with time spent both in the UK and the US (San Francisco, Boston.)

In that time, I've done everything from running strategy groups for others (Hill Holliday) to being Strategy Partner at my own place (Dye Holloway Murray), leading thinking on a full brand alphabet from Adnams to Zero Carbon.

And along the way I've worked with a number of gifted people on a range of thorny business problems, and helped create many award-winning and commercially effective brand and communications solutions in response.

Which must count as lucky in anyone's book. 

And I keep getting luckier: advances in technology, combined with new insights in psychology, surely make this the most stimulating and rewarding time ever to work in this field. 

So what shall we talk about today?